In his text "Competitive strategy techniques for analysing industries and competitors" Dr Michael Porter explores the strategic consequences to selected strategies. Mark Friedman in his text "Trying hard is not enough" explores the specific issues relating to setting up systems to drive performance within government run agencies. Strategic choice is a key function of the executive allowing coherent policies to be developed. Strategies work in the context of a dialog and differentiate one authority from another the correct application of strategic planning places the operational plan in the context of a purpose thus connecting the drive and energy of the workforce.

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